Academic Exchange Quarterly Fall 2002 Volume 6, Issue 3
Using personality type in the business communication classroom
William Mcpherson, Indiana University of Pennsylvania
Students, faculty, and, most importantly, employers, have for years recognized the need for improved communication skills. The business communication curriculum is filled with a variety of topics that lead to improved communication skills. Some of these topics, a percentage of students find boring, unimportant, intimidating, and/or nonessential. Other students find these topics to be interesting, significant, challenging, and vital. For example, oral presentations have been found to be a major fear of today's college student. Could the preference or the abhorrence of various business communication topics be related to personality type? To answer this question, the Myers-Briggs Type Indicator (MBTI), combined with a Likert Scale, was used to study the relationship between business communication students' personality types and their preferred topics in business communications.